I am looking forward to reading this article:

Futures for Diplomacy: Integrative Diplomacy in the 21st Century

by Jan Melissen, Shaun Riordan, Paul Sharp en Brian Hocking 

[EN] Rapport in , The Hague, The Clingendael Institute, 18 October 2012

*****

I think I should have a look at this article

from 2008

Engagement: Public Diplomacy in a Globalised World

 

2008 Collection of essays, commissioned by Jim Murphy MP (FCO Minister for Europe): “[Objective is] is to generate debate and stimulate thinking on this issue in a way which will inform and inspire policy-makers. The individual chapters and case-studies represent a range of views and insights from practitioners and experts. None has the final word on the subject. But all reinforce the relevance, importance – and potential – of public diplomacy in a world subject to the forces of globalisation”

Includes :

Jim Murphy (FCO), “Engagement”

Nicholas J. Cull (University of Southern California), “Public Diplomacy: Seven Lessons For Its Future From Its Past”

Simon Anholt (Editor, Place Branding and Public Diplomacy), “The Importance of National Reputation”

Alex Evans (New York University) and David Steven (Riverpath Associates), “Towards a Theory of Influence for Twenty-First Century Foreign Policy: Public Diplomacy in a Globalized World”

Brian Hocking (Loughborough University), “Reconfiguring Public Diplomacy: From Competition to Collaboration”

Martin Davidson (CEO, British Council), “Cultural Relations: Building Networks to Face Twenty-First Century Challenges”

Marieke de Mooij (Independent Consultant), “Cross-Cultural Communication in a Globalizing World”

Conrad Bird (Deputy Director, Government Communication, Cabinet Office, UK), “Strategic Communication and Behavior Change: Lessons from Domestic Policy”

Evan H. Potter (University of Ottawa), “Web 2.0 and the New Public Diplomacy: Impact and Opportunities”

Daryl Copeland (Department of Foreign Affairs and International Trade, Canada), “No Dangling Conversation: Portrait of the Public Diplomat”

Lucian Hudson (FCO) and Alan Anstead (FCO), “How Government, Business and Non-Governmental Organizations Can Work Together to Address Global Challenges”

Louise Vintner (FCO) and David Knox (British Council), “Measuring the Impact of Public Diplomacy: Can It Be Done?”

from 2002

Public Diplomacy and the War on Terrorism

An article which is “adapted from the chairman’s preliminary summary of the report of the Independent Task Force on Public Diplomacy sponsored by the Council on Foreign Relations.”

****

H-Diplo Commentary: François de Callières and the Literary/Rhetorical Dimensions of Diplomacy

by Karl Schweizer, NJIT/Rutgers
Published by H-Diplo on 4 April 2007