Public Diplomacy in the Next 4 Years
Written by Karen Melchior on . Posted in Blog (EN).
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International Affairs Experts Look at Next Four Years of Public Diplomacy
lt;p>A panel of international affairs experts, including Ambassador James Glassman, discuss the course of U.S. Public Diplomacy for th… -
Discovery of #IPDGC
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There is an interesting conversation on #ipdgc about public diplomacy and digital outreach
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And this is the title of the event MT @awozniak711: “Public Diplomacy in the Next 4 Years” great line-up of speakers! #ipdgc
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@MatthewRWallin no surprise at a discussion of communications :) “brief questions” buried in statements & exposition #ipdgc
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Why Public Diplomacy?
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“To solve any international challenge, no one state can do it alone.” -Crowley #ipdgc
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Paul Foldi: Public Diplomacy can take years to cultivate the “benefit of the doubt” #ipdgc
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Pakistan is the country du jour for PD efforts. Every panelist has mentioned current programs and policies with Pakistan. #ipdgc
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Is it possible to get the benefit of the doubt in parts of the world where we have a drone program? ~Sean Aday #IPDGC
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Public Polling
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PD needs to focus on specific foreign policy and national security goals, not Pew polls. #jamesglassman #ipdgc #appliedpd
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Public polling is not the be all, end all; but, it is a barometer that you should pay attention to. #IPDGC
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@IPDGC #ipdgc #jameskglassman says PD to mitigate costs of policy? I disagree, job is to inform policy and find best methods to achieve goal
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WOW. @jameskglassman defines #publicdiplomacy: influencing foreign publics to achieve national interests. “INFLUENCING” the key word. #ipdgc
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The Tension Between Local and Global
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.@PJCrowley: tension between local policy & global communication. difficult to connect these two HT @LenaOsipova #publicdiplomacy #ipdgc
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And the communication inside and outside of the US
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Was waiting for it! “@whoisbenchang: Smith-Mundt finally comes up in discussion of #publicdiplomacy @ipdgc #ipdgc @StateDept”
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Smith-Mundt Act – Wikipedia, the free encyclopedia
The shift from wartime to peacetime ” propaganda” operations was not taken lightly by Congress, especially with fresh memories of Preside… -
Revising Smith-Mundt would allow Americans to learn about PD programs and to understand the benefits. #IPDGC
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Panel’s verdict on #SmithMundt reform in next 4 years: YES. To more $ in budget for PD: NO. #ipdgc
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Smith-Mundt has been a large player in this conversation. #ipdgc
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What do you in the audience think? How likely are we to revise Smith-Mundt? Reorganize PD? Enhance funding significantly. #ipdgc
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Finally talking about reforming #SmithMundt and the verdict: it must change! #ipdgc
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Need for Teaching Americans about the World Outside and the Outsiders About America
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McHale: ignorance gap in US on foreign affairs is ridiculous. Glassman: revising Smith-Mundt dissemination ban could help #ipdgc
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It’s important for the U.S. to fund its citizens to learn overseas, just as it’s important to bring foreign citizens here. -Foldi #ipdgc
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We should prioritize sending future policy makers overseas – Foldi. Check out our Fellowship if you are looking to do just that. #ipdgc
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Public Diplomacy and the US State Department
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#ipdgc @IPDGC #paulfoldi #publicdiplomacy has not taken a significant budget hit in comparison to some other @StateDept programs
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Glassman: “In an era of social media and fast communication, question of whether we should spend as much money as we do on embassies” #ipdgc
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Judith Mchale repeats that PD should know where key conversations are taking place. Network analysis anyone? #ipdgc #publicdiplomacy
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Tech, Social Media,
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@PJCrowley re social media & PD: A clash of technology and culture will take place at the DoS for next 10 years #ipdgc #publicdiplomacy
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@PJCrowley: we have a clash btw #technology & #culture. an opportunity here, but great ambivalence inside the #DOS. #QDDR #IPDGC
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thoughts on Mchale’s claims: lets move beyond saying global politics have changed. specify why networks are important and how for PD #ipdgc
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. @LenaOsipova Or do we just need to tell our #publicdiplomacy success stories better? There are many. #ipdgc
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Great dialogue at #ipdgc about using #publicdiplomacy as a tool, not an end. Social media particularly as a forum for dialogue, not static.
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The Next 4 Years
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Sean Aday: how do you justify long term efforts of PD to Congress? What kind of PD is popular on the Hill? #ipdgc #publicdiplomacy
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.@JamesKGlassman at #ipdgc: #Obama has opportunity 2do more #publicdiplomacy -> cost effective + fits #technology better HT @LenaOsipova
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Glassman: public diplomacy needs a big success to reinforce its strategic importance. #ipdgc #publicdiplomacy
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@JamesKGlassman: PD needs a big success.Americans need to point to something & identify an effect. #Egypt? #Iran? #beyondthepoint #ipdgc
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The importance of engagment
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@UtterDiplomacy not just TELL, but also engage. but clearly he doesn’t see it that way, despite all the “PD 2.0” talk… #ipdgc
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seems like all on the panel agree on the value of #exchanges. yet, call for “realism” re: $$ constraints. measurement impossible. #ipdgc
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McHale stresses the importance of authenticity in communicating. We have to find ways to communicate that are real and meaningful. #ipdgc
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Not preaching, but not arguing either
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James Glassman: explaining policies through reasoned argument is not always the most effective public diplomacy #ipdgc #publicdiplomacy
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#ipdgc @IPDGC #judithmchale says preaching at people turns people off in #publicdiplomacy. We need authentic ways to communicate
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Glassman: PD 2.0 means preaching at people doesn’t work. US can convene conversations where it presents its views. #ipdgc #publicdiplomacy
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Paul Foldi: can’t just post press releases online and call this PD. Must use such platforms to “converse” #ipdgc #publicdiplomacy
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MT @whoisbenchang: @jameskglassman : social media provides more (than standing up & preaching) because part of a conversation #ipdgc @ipdgc
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And u have to listen! MT @MatthewRWallin: Paul Foldi says #socialmedia is not for press releases; u have to converse HT @JasonFlippen #ipdgc
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Building Networks
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Paul Foldi is referring to the digital outreach team: ow.ly/ffDfK Having dialog to counter misinformation. #ipdgc
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Elevating the prominence of public diplomacy would create the change that would produce an important legacy. -Glassman #ipdgc
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“We can’t move our foreign policy objectives forward without engaging with the people of the world.” -McHale #ipdgc
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“To solve any international challenge, no one state can do it alone.” -Crowley #ipdgc
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American Public Diplomacy
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Public Diplomacy vs. Citizens Diplomacy
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J. McHale: #publicdiplomacy not only @StateDept , govt; also citizens, academia, businesses, ref. #economicstatecraft #jobsdiplomacy #ipdgc
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Larry Schwartz comes up just before end of first hour as discussion turns to social media in #publicdiplomacy @ipdgc #ipdgc
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Not every element of PD rests within the State Department ~ @PJCrowley #IPDGC
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Crowley: Understand the strengths of society, and find ways to leverage them not only for our own students, but for foreign students. #ipdgc
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#Glassman: Two-thirds of PD money is spent on long-term objectives, not enough on medium or short-term #ipdgc #appliedpd
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@PJCrowley: PD is not just handled by DoS! Eg. higher education. McHale: business also impacts PD #ipdgc #publicdiplomacy
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“[Social media] is how people communicate, and we need to be part of that marketplace.” -McHale #ipdgc
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@PJCrowley says that the US has created a web of alliances that is open to anyone who wants to play by the rules. #ipdgc
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Need for trust in employees not control
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@jameskglassman supports giving #publicdiplomacy tweeters autonomy when communicating. Less oversight means more flexibility. #ipdgc
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As @jameskglassman says, the story of social media & #publicdiplomacy is the growing comfort of State with spontaneous dialog online. #ipdgc
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#ipdgc @IPDGC #jameskglassman says 4 social media 2 be successful in #publicdiplomacy there can’t be a layer of people looking over shoulder
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MT @IPDGC: @jameskglassman supports giving #publicdiplomacy tweeters autonomy when communicating. Less oversight = more flexibility #ipdgc
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@PJCrowley: debate on tech at DoS is tension btw message and timing. Where policy and kairos collide! #ipdgc #publicdiplomacy #rhetoric
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Sean Aday: how should DoS use social media when they have to stay “on message”? #ipdgc #publicdiplomacy
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Technology and Culture
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Strategic Goals or Increasing the Love
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Focus on what public diplomacy can do to support specific, strategic goals. Not on winning popularity contests. ~Amb. Glassman #IPDGC
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@jameskglassman : is goal of #publicdiplomacy for world to “love us” or as @BarackObama said about mutual interests & mutual respect? #ipdgc
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response to @MatthewRWallin‘s q -> @JamesKGlassman: “war of ideas” still very much relevant,altho use “strategic engagement” instead #ipdgc
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Focus on what #publicdiplomacy does to support strategic goals. Not on winning popularity, says @jameskglassman #IPDGC HT @heatherfreitag
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PD programs should be aligned with, and in support of, CURRENT policy objectives and goals. ~Judith McHale #IPDGC #publicdiplomacy
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Amb Brian Carlson: what will be legacy of current PD? Good question. Glassman: elevate importance of PD. #ipdgc #publicdiplomacy
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“Public diplomacy is the most effective way to achieve national interest goals…The tools for communicating are there.” -Glassman #ipdgc
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Thank you and goodbye!
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What a great conversation. Thanks everyone! #ipdgc
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