Social media work at an embassy

When I was at the Danish embassy in London, I received a tweet from a close friend pointing me to a story by the Guardian, this meant that we were able to repond quickly and calm some nerves online while we got a response to the story from back home in Copenhagen. Here is a storify of the media and blog coverage. The tweets unfortunately are a bit harder to find. But I will try to add them later.

The story about the Danish Marmite "ban"

The story about the so-called Danish Marmite ban (not a ban need to apply for permission to sell ‘fortified foods’) was a fun and challenging media and social media episode in my time in London. Here is a collection of some of the media attention.

Edité par Karen Melchior· Sun, Jan 13 2013 10:44:47

Late night snackJames Cridland
Lurpak and Marmite is a great spread on toast, just get the paper work in order, if you want to do your shopping in Denmark.

Danish Government Response

Marmite not banned in DenmarkNeither Marmite nor Vegemite and similar products have been banned by the Danish Food And Veterinary Administration. However, fortified…

Coverage in the UK, beginning in the Guardian

Spread no more: Denmark bans Marmite | World news | The GuardianMay 24, 2011 … Yeast extract spread falls foul of Danish law restricting products fortified with added vitamins, joining Horlicks, Ov…
This Marmite ban defies common sense | Tom Clark | Comment is …May 24, 2011 … Tom Clark: The Danish decision to ban Marmite is puzzling. Had they stuck with it for a few more years, they might hav…
Marmite ban spreads consternation across Denmark | World news …May 25, 2011 … Facebook campaigners call for boycott of Danish bacon and urge rethink by Danish food officials.
This will teach the Danes to ban Marmite! | UK news | The GuardianMay 24, 2011 … Cool furniture – Setting fire to classic Arne Jacobsen chairs in the UK would send a strong message to anti-Marmite De…
Fury as Denmark axes Marmite | The Sun |FeaturesMay 26, 2011 … THE ads say you either love Marmite or you hate it – and now it seems dastardly Denmark has taken a dislike to our fav…
BBC News – Marmite: Denmark says spread could be illegalMay 25, 2011 … Danish authorities say the popular savoury spread Marmite could be illegal in the country, if food safety requirements…
Denmark BANS Marmite… because – Daily MailMay 24, 2011 … Marmite now joins the ranks of Australian alternative Vegemite, Horlicks, Ovaltine and Farley's Rusks – all produc…
The truth behind the Danish Marmite ban | The Periscope PostMay 26, 2011 … They say you either love it or you hate it. But have the haters gone a bit too far this time?
Danish Marmite ban: the plot thickens | euronews, world newsMay 27, 2011 … world news – Authorities in Denmark reject claims that they have banned the British culinary curiosity, Marmite. Rumou…
Marmite banned in Denmark because it has too many vitamins – MetroMay 24, 2011 … As Marmite fans rage after reports of Denmark's apparent ban on the spread, the Danish Embassy in London has issue…
Marmite made illegal in Denmark – TelegraphMay 24, 2011 … According to the marketing slogan it is a taste that you either love or hate. But Danes will no longer get the chance …
Should the UK follow Denmark and ban Marmite? | News | The …May 25, 2011 … Denmark has a reputation for knowing best when it comes to food regulation.
Marmite banned in Denmark – Mirror OnlineMay 25, 2011 … MARMITE has been banned in Denmark – due to food laws rather than its flavour .

Blogs

Can the Danes ban Marmite? | Head of LegalMay 25, 2011 … Jon Worth (surely Britain's leading blogger on EU affairs) has the story that it's now illegal to sell Marmite…
Danish Marmite ban – not Pia Kjærsgaard's next … – Jon WorthMay 24, 2011 … Today's Guardian has the story that Denmark is to ban Marmite. As the FT's Stanley Pignal quipped on Twitter, …

Online campaigns

Marmite makers urged to fight Denmark ban – TelegraphMay 25, 2011 … Marmite's makers have been urged to apply for a licence to sell the product in Denmark and end a temporary ban on …
Bring back Marmite in Denmark | FacebookBring back Marmite in Denmark. 109 likes · 0 talking about this.

Goes world-wide

Denmark bans Marmite – Boing BoingMay 25, 2011 … Denmark has banned Marmite on the grounds that the spread's Vitamin B fortification puts it into conflict with Dan…
Marmite: Now Banned in DenmarkMay 25, 2011 … Mmm, Marmite. That yeasty, sticky tar that Brits love to put on toast. Just thinking about it makes your mouth water. …
Unsavory anger as Denmark halts Marmite sales – CNN.comMay 25, 2011 … A savory spread popular with British expatriates has found itself at the center of an unsavory furor in Denmark after …
Marmite banned in Denmark, Brits appalled – WorldViews – The …May 25, 2011 … The Danish government has outraged its British residents by banning Marmite because of the added vitamins and minerals…
Marmite Banned in Denmark: Lovers And Haters Share Their …May 25, 2011 … With news that Denmark has banned the sale of Marmite, the … to enter rehab: hello, my name is John and I'm havi…
Denmark | UK | Marmite | Illegal | Love HateMay 25, 2011 … A yeasty, dark brown spread called Marmite — beloved by the British, who eat it on toast, and absolutely repellent to …

And more…

Denmark denies 'Marmite ban' – Yahoo! News UKMay 25, 2011 … 'Denmark denies 'Marmite ban'' on Yahoo! News UK. Claims that British savoury spread Marmite was banne…
The controversial Marmite ban by Sejal SukhadwalaJul 19, 2011 … Denmark is pondering whether to ban the sale of Marmite, causing fans to protest . So why is this popular spread causin…
Marmite not banned in Denmark – just not specifically allowed!May 27, 2011 … In fact, the situation with Marmite in Denmark is broadly the same as the situation with herbal medicinal products und…
'Danish Marmite ban, be damned': British ex-pat – The LocalJun 1, 2011 … The news that Denmark has recently banned Marmite caused widespread panic among British ex-pats there, leaving UK nativ…
Denmark, Marmite, And The Future Of Hysterical EU Health Policy …May 25, 2011 … But why is Denmark so afeared of products like Marmite? Probably because … Anonymous said… For what it's worth…
Marmite Banned in Denmark. – The Informed VeganMay 25, 2011 … marmite banned in denmark. The brown sticky yeast extract known as Marmite has officially been banned in Denmark. Belo…
10 Unusual Banned Foods – Life – Stylist MagazineFrom marmite to Kinder Eggs and ketchup, here are the most unusual food products banned by governments around the world.
New Zealand attacks Denmark over ban on marmite – Times LIVEMay 26, 2011 … The industry was "incredulous at Denmark's bizarre decision" to make Marmite illegal under food safety l…
Denmark: There is no Marmite banJun 13, 2011 … The Danish government has clarified that Marmite is not in fact banned, but merely in need of a marketing authorisatio…
Denmark willing to ban marmite but not risky deep sea Arctic oil …May 25, 2011 … So this morning's news that Denmark has banned marmite caused a bit of a stir, and also raised the obvious questio…
Brit expats aghast as Denmark bans Marmite • The RegisterMay 25, 2011 … Marmite-loving Brit expats living in Denmark have expressed their shock and dismay at the government's decision to…

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Karen Melchior

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